ABOUT THE AUTHOR

David Oakley has been telling brand stories at BooneOakley for years. He has won many prestigious honors, including the Kaopectate Award in the eighth grade for having diarrhea of the mouth. His first book, Why Is Your Name Upside Down?, is full of stories from his life in advertising. Despite this, he was recently inducted into the North Carolina Advertising Hall of Fame. He lives with his wife, Claire, and their dog, Walter, in Charlotte, where they raised Sydney and Lucas. He loves his family very much and hopes they still love him after reading this book.

A NOTE FROM DAVID

WHY IS YOUR NAME UPSIDE DOWN?

It’s a question that I’ve been asked a thousand times since we opened BooneOakley. Everyone wants to know why Oakley is upside down in our logo. At least once a week, someone comes to the front door of the agency to tell us that our sign is upside down. And they want to know why. So I tell them the story.

The advertising business is a storytelling business. Every day, our job is to tell brand stories. In the form of TV commercials, radio spots, digital content and even billboards. The ads we create are often a story themselves. But behind these ads are a lot more stories. Relationship stories. Sad stories. Happy stories. Funny stories. Dumb stories.

This book is a collection of stories that I love telling. And it’s my way of sharing some of the lessons these stories have taught me.

So why is my name upside down? Because it gets noticed, it’s memorable and people talk about it. At least that’s what I tell people. And it makes a good story. See page 189.

BooneOakley has been telling brand stories that people love to share since 2000. How are we able to do this? We look at things from a different perspective. So we see things that normally go unnoticed. That’s one of the reasons why great brands like The Outer Banks of North Carolina, Feetures, Tire Pros, Sextro, and Destin-Fort Walton Beach partner with us to help tell their stories.

1445 S. Mint Street, Charlotte, NC 28203
www.booneoakley.com
704-333-9797